Conversion Rate Optimization

You have a site, but is it performing? 

What is Conversion Rate Optimization?

Success metrics for your site can sometimes differ between organizations but a common methodology to increase the value of your website is with Conversion Rate Optimization. This process looks at your current site and collects relevant metrics in order to improve upon. We will use a variety of tools to help us collect relevant visitor data 

How does Conversion Rate Optimization Work?

The first step is to ensure proper data is collected from your existing site. This will include data from 3-5 sources to ensure we have a full view of the site statistics and behaviours in order to provide and track recommended changes. 

Update and measure

In the next step of the process, we will work with you to help implement changes based on the data and opportunities we have observed. Sometimes a small tweak can drive big results and other times we may realize that we need to re-think certain elements of your site to better acheive your goals. 

I have worked with Matt and the ViUU team for over 3 years. They have deep technical knowledge and experience, as well as great communication skills and attention to detail. They are excellent at explaining technical concepts to non-technical clients.
Elena Okulova,
Manager, Contempo Media
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